Though I agree in principle, the athletic outdoorsy lifestyle is a draw for many graduate students of both genders to the university(including all five of the ME grad students I know there). This is especially true as their ME program is not known as an academic powerhouse. Because the school attracts an athletic outdoorsy population due to its location, I’m not sure that it’s out of line to try to bring in students by picturing high tech outdoor equipment. (It’s also the least diverse town I’ve ever been to across any metric except number brand of expensive outdoors gear viewed in one day.)

http://grad-schools.usnews.rankingsandreviews.com/best-graduate-schools/top-engineering-schools/mechanical-engineering